WH

CRM & Marketing Automation Manager

• Modernized marketing tech to grow 8-figure B2B SaaS revenue by an average of 40% YOY
• Lead WordPress website redesign using growth-driven design framework
• Improved top-of-funnel lead generation by 759% & bottom-of-funnel free trial requests by 116%
• Crafted multi-touch email/web campaigns with customer segmentation for feature/benefit personalization
• Found and lead optimization opportunities across SEO, site speed, A/B testing, & conversion
• Lead cross-department projects to establish processes related to data integration, sales enablement, & analytics dashboards
• Recognized by peers & management in company's appreciation program multiple years

Inbound Marketing Specialist

• Lead digital marketing for clients at scrappy HubSpot partner agency
• Developed, optimized, & maintained dozens of conversion-focused WordPress websites
• Honed craft of email marketing, SEO, content marketing, ecommerce, & analytics
• Lead business development efforts & streamlined consultative sales process
• Spurred agency growth to double employee count and upgrade to new office

Basic web developer course focused on HTML, CSS, JavaScript, & APIs

Course offered through local coworking space & sourced from Stanford, MIT, & Y Combinator

Earned multiple certifications on advanced digital marketing and HubSpot software

B.S. Marketing & B.S. Business Management, concentration in Entrepreneurship