Resume

Experience

2017 - Current
Noregon

CRM & Marketing Automation Manager

  • Modernized marketing tech to grow 8-figure B2B SaaS revenue by an average of 40% YOY
  • Lead WordPress website redesign using growth-driven design framework
  • Improved top-of-funnel lead generation by 759% & bottom-of-funnel free trial requests by 116%
  • Crafted multi-touch email/web campaigns with customer segmentation for feature/benefit personalization
  • Found and lead optimization opportunities across SEO, site speed, A/B testing, & conversion
  • Lead cross-department projects to establish processes related to data integration, sales enablement, & analytics dashboards
  • Recognized by peers & management in company's appreciation program multiple years

2013 - 2017
Brown Creative Group

Inbound Marketing Specialist

  • Lead digital marketing for clients at scrappy HubSpot partner agency
  • Developed, optimized, & maintained dozens of conversion-focused WordPress websites
  • Honed craft of email marketing, SEO, content marketing, ecommerce, & analytics
  • Lead business development efforts & streamlined consultative sales process
  • Spurred agency growth to double employee count and upgrade to new office

Education

2020
Code Academy

Basic web developer course focused on HTML, CSS, JavaScript, & APIs

2019
Lean Startup Methods

Course offered through local coworking space & sourced from Stanford, MIT, & Y Combinator

2014
HubSpot Certifications

Earned multiple certifications on advanced digital marketing and HubSpot software

2008 - 2012
Appalachian State University

B.S. Marketing & B.S. Business Management, concentration in Entrepreneurship

Skills

Marketing automation

Web design & optimization

Digital marketing

HTML / CSS

Testing & measuring

Qualities

Data-focused

Growth mindset

Self-sufficient

Attention to detail

Self-starter