Resume
Experience
2017 - Current
NoregonCRM & Marketing Automation Manager
- Modernized marketing tech to grow 8-figure B2B SaaS revenue by an average of 40% YOY
- Lead WordPress website redesign using growth-driven design framework
- Improved top-of-funnel lead generation by 759% & bottom-of-funnel free trial requests by 116%
- Crafted multi-touch email/web campaigns with customer segmentation for feature/benefit personalization
- Found and lead optimization opportunities across SEO, site speed, A/B testing, & conversion
- Lead cross-department projects to establish processes related to data integration, sales enablement, & analytics dashboards
- Recognized by peers & management in company's appreciation program multiple years
2013 - 2017
Brown Creative GroupInbound Marketing Specialist
- Lead digital marketing for clients at scrappy HubSpot partner agency
- Developed, optimized, & maintained dozens of conversion-focused WordPress websites
- Honed craft of email marketing, SEO, content marketing, ecommerce, & analytics
- Lead business development efforts & streamlined consultative sales process
- Spurred agency growth to double employee count and upgrade to new office
Education
2020
Code AcademyBasic web developer course focused on HTML, CSS, JavaScript, & APIs
2019
Lean Startup MethodsCourse offered through local coworking space & sourced from Stanford, MIT, & Y Combinator
2014
HubSpot CertificationsEarned multiple certifications on advanced digital marketing and HubSpot software
2008 - 2012
Appalachian State UniversityB.S. Marketing & B.S. Business Management, concentration in Entrepreneurship