WH

Marketing Technology Manager

• Modernized marketing tech to grow 8-figure B2B SaaS revenue by ~40% YOY
• Lead WordPress website redesign using growth-driven design framework
• Improved top-of-funnel lead generation by 759% & free trial requests by 116%
• Crafted multi-touch campaigns across email, website, & product
• Lead A/B tests and optimization efforts across email, SEO, site speed, conversion, & more
• Lead cross-department projects to establish processes related to data integration, sales enablement, & analytics dashboards
• Recognized by peers & management in employee appreciation program multiple years

Inbound Marketing Specialist

• Lead digital marketing for clients at scrappy HubSpot partner agency
• Developed, optimized, & maintained dozens of conversion-focused WordPress websites
• Honed craft of email marketing, SEO, content marketing, ecommerce, & analytics
• Lead business development efforts & streamlined consultative sales process
• Spurred agency growth to double employee count and upgrade to new office

Basic web developer course focused on HTML, CSS, JavaScript, & APIs

Course offered through local coworking space & sourced from Stanford, MIT, & Y Combinator

Earned multiple certifications on advanced digital marketing and HubSpot software

B.S. Marketing & B.S. Business Management, concentration in Entrepreneurship