
My Marketing Cover Letter
To the HR/Marketing teams at prospective tech company,
…
All the best,
Wes Hammond
Growth Marketer
whammond0531@gmail.com

The Modern Marketer’s Guide to Growth
You really caught me with my pants down! Still working on this but in the meantime, here’s the outline I have in mind:
What is “Growth Marketing”?
Texty text text… (Fast-growing software startups like Uber and Airbnb, “Growth hacking” tactics, finding growth in every customer touchpoint, etc.)
Optimize definition for Google’s feature snippet
How does it compare to other digital marketing?
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Fundamentals of Growth Marketing
Texty text text… (Testing, experimenting, iterating, CX, churn, etc.)
Growth metrics and definitions
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