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The Modern Marketer’s Guide to Growth

You really caught me with my pants down! Still working on this but in the meantime, here’s the outline I have in mind:

What is “Growth Marketing”?

Texty text text… (Fast-growing software startups like Uber and Airbnb, “Growth hacking” tactics, finding growth in every customer touchpoint, etc.)

Optimize definition for Google’s feature snippet

How does it compare to other digital marketing?

Texty text text… (Marketing funnels, content marketing, conversion, etc.)

Fundamentals of Growth Marketing

Texty text text… (Testing, experimenting, iterating, CX, churn, etc.)

Growth metrics and definitions

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