Hi, I'm Wes 👋

I'm a savvy and versatile marketing enthusiast working at the intersection of technology, automation, and business growth.

My approach to marketing looks within and beyond the lead generation funnel. I want to help deliver world-class brand and product experiences.

I find myself currently fascinated in software, B2B startups, and cheap travel. Always testing, learning, and tinkering my way through the web.

Feel free to explore my resume and work experience below!

Wes Hammond
📧 Email me

What I Do

Growth marketing

The customer & data-driven approach to scaling business. Testing and iterating to improve each touch point in acquisition, activation, and retention.

Data integration

Trustworthy, accessible data is an advantage in marketing and business. Integrations ensure data flows through systems and departments seamlessly.

Automation

Lead nurtures, customer onboarding, retention campaigns, billing and payments — Automation is the key to scaling and a dear friend of mine.

Analytics and reporting

Digging into data to determine insight, then summarizing with actionable reports and dashboards. The key to informed business decisions.

References

Resume

Experience

2017 - Current
Noregon

CRM & Marketing Automation Manager

  • Developed & executed lead generation & retention strategies for B2B SaaS company
  • Lead cross-department projects to better integrate data systems & enable sales
  • Leading team through website revamp using growth-driven design framework
  • Recognized by peers in appreciation program in consecutive years

2013 - 2017
Brown Creative Group

Inbound Marketing Specialist

  • Wore many hats at scrappy web design & HubSpot partner agency
  • Designed & optimized conversion-focused websites for clients across multiple verticals
  • Honed craft of content marketing, SEO, email marketing, ecommerce, & analytics
  • Lead business development efforts & streamlined consultative sales process

Education

2020 (in progress)
Code Academy

Basic web developer course focused on HTML, CSS, JavaScript, & APIs

2019
Lean Startup Methods

Course offered through local coworking space & material sourced from Stanford, MIT, & Y Combinator

2008 - 2012
Appalachian State University

B.S. Marketing & B.S. Business Management, concentration in Entrepreneurship

Skills

Marketing automation

90%

Web optimization

85%

Communication

95%

HTML / CSS

80%

Rapid learning

100%

Qualities

Bias towards action

100%

Collaborative

90%

Thorough

95%

Curious

85%

Lucky

80%