Hi, I'm Wes 👋

I'm a savvy and versatile marketing enthusiast with a knack for fueling growth. I lean on technology, empathy, and an entrepreneurial spirit to drive measurable results.

Somewhere between a specialist and generalist, I'm fluent in high level strategy and technical execution alike. I have a strong bias towards action and prefer to learn by doing, while letting the data drive decisions.

When not in work mode, I enjoy live music, cheap travel, and eating/exploring my way through new places. Let me know your best food recs!

Feel free to explore my resume and work experience and don't hesitate to reach out with any questions!

What I Do

Growth marketing

The customer & data-driven approach to scaling business. Testing and iterating to improve each touch point in acquisition, activation, and retention.

Data integration

Trustworthy, accessible data is an advantage in marketing and business. Integrations ensure data flows through systems and departments seamlessly.

Automation

Lead nurtures, customer onboarding, retention campaigns, billing and payments — Automation is the key to scaling and a dear friend of mine.

Analytics and reporting

Digging into data to determine insight, then summarizing with actionable reports and dashboards. The key to informed business decisions.

References

Resume

Experience

2017 - Current
Noregon

CRM & Marketing Automation Manager

  • Responsible for modernizing marketing tech to deliver multi-touch campaigns with tailored messaging across customer segments
  • Lead WordPress website redesign using growth-driven design framework
  • Established best practices for analytics & A/B testing
  • Found and lead optimization opportunities across SEO, site speed, & conversion
  • Lead cross-department projects to integrate data systems & empower sales

2013 - 2017
Brown Creative Group

Inbound Marketing Specialist

  • Lead digital marketing for clients at scrappy HubSpot partner agency
  • Developed, optimized, & maintained dozens of conversion-focused WordPress websites
  • Honed craft of content marketing, SEO, email marketing, ecommerce, & analytics
  • Lead business development efforts & streamlined consultative sales process

Education

2020
Code Academy

Basic web developer course focused on HTML, CSS, JavaScript, & APIs

2019
Lean Startup Methods

Course offered through local coworking space & sourced from Stanford, MIT, & Y Combinator

2014
HubSpot Certifications

Earned multiple certifications on advanced digital marketing and HubSpot software

2008 - 2012
Appalachian State University

B.S. Marketing & B.S. Business Management, concentration in Entrepreneurship

Skills

Marketing automation

Web design & optimization

Digital marketing

HTML / CSS

Testing & measuring

Qualities

Data-focused

Growth mindset

Self-sufficient

Attention to detail

Self-starter

Achievements

Noregon:

  • Grew 7-figure B2B SaaS revenue by an average of 40% YOY
  • Improved top-of-funnel lead generation by 759% & free trial conversion by 73%
  • Recognized by peers & management in appreciation program multiple years

Brown Creative Group

  • Helped agency grow to double employee count and move into new office