Hi, I'm Wes 👋

I'm a savvy and versatile marketing enthusiast with a knack for fueling growth.

I lean on technology, automation, and empathy to deliver measurable results across the entire customer journey. Fluent in both high level strategy and technical execution with a strong bias towards action. I prefer to learn by doing while letting the data drive decisions.

When not in work mode, I enjoy live music, cheap travel, and eating/exploring my way through new places. Let me know your best food recs!

Feel free to explore my resume and work experience and don't hesitate to reach out with any questions!

What I Do

Marketing automation

Testing and iterating to improve each touch point in customer acquisition and retention.

Data integration

Empowering teams with data that informs decisions and enables personalized customer communication.

Web design & optimization

Building and improving websites with a focus on speed, mobile, SEO, and conversion.

Analytics & reporting

Digging into data to determine insight, then making it actionable with reports and dashboards.

References

Resume

Experience

2017 - Current
Noregon

CRM & Marketing Automation Manager

  • Modernized marketing tech to grow 8-figure B2B SaaS revenue by an average of 40% YOY
  • Lead WordPress website redesign using growth-driven design framework
  • Improved top-of-funnel lead generation by 759% & bottom-of-funnel free trial requests by 116%
  • Crafted multi-touch email/web campaigns with customer segmentation for feature/benefit personalization
  • Found and lead optimization opportunities across SEO, site speed, A/B testing, & conversion
  • Lead cross-department projects to establish processes related to data integration, sales enablement, & analytics dashboards
  • Recognized by peers & management in company's appreciation program multiple years

2013 - 2017
Brown Creative Group

Inbound Marketing Specialist

  • Lead digital marketing for clients at scrappy HubSpot partner agency
  • Developed, optimized, & maintained dozens of conversion-focused WordPress websites
  • Honed craft of email marketing, SEO, content marketing, ecommerce, & analytics
  • Lead business development efforts & streamlined consultative sales process
  • Spurred agency growth to double employee count and upgrade to new office

Education

2020
Code Academy

Basic web developer course focused on HTML, CSS, JavaScript, & APIs

2019
Lean Startup Methods

Course offered through local coworking space & sourced from Stanford, MIT, & Y Combinator

2014
HubSpot Certifications

Earned multiple certifications on advanced digital marketing and HubSpot software

2008 - 2012
Appalachian State University

B.S. Marketing & B.S. Business Management, concentration in Entrepreneurship

Skills

Marketing automation

Web design & optimization

Digital marketing

HTML / CSS

Testing & measuring

Qualities

Data-focused

Growth mindset

Self-sufficient

Attention to detail

Self-starter